Festival Marketing Lead

Contracted Services

Fixed-Price: $8,500 | Hybrid Workspace | Flexible Hours

Contract Duration: February - August 2027

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PoMoArts is looking for a creative, detail-oriented, and enthusiastic individual with an interest in arts and festivals to support our annual multidisciplinary arts festival, Art Out Side, that happens on August 6-15, 2027.

Festival Marketing Lead will support with the development, implementation, and evaluation of marketing activities for the Art Out Side Festival 2027. This position will play an integral role in leading digital & print marketing, public relations campaigns, and building community engagement to ensure that the brand and mission of PoMoArts and the Art Out Side Festival are maintained and amplified.

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About PoMoArts

PoMoArts, the Port Moody Arts Centre Society, is a not-for-profit community-arts organization that creates art experiences to engage, challenge, and awaken opportunities for connection. We provide art education, exhibitions, and community art experiences in the City of the Arts with various partners and artists each year.

We are supported by a thriving community of artists, volunteers, donors, businesses, associations, and decision-makers. We are an arts centre run primarily by artists, committed to developing, promoting, and celebrating meaningful arts experiences in Port Moody. We offer a full range of visual, ceramic, fibre, media, performing arts and music programs for people of all ages and experience levels. We curate exhibitions of local and regional artists, emerging and established. We create meaningful community art experiences with our partners that explore social issues, lift voices of those less heard, and support community dialogue.

About Art Out Side

Art Out Side is an annual multidisciplinary arts festival taking place on August 6-15, 2027, curated by PoMoArts. Local artists transform Port Moody with immersive art forms: from parks and streets to commercial sites, waterfronts, and other everyday or overlooked spaces, creating unforgettable experiences and leaving creative marks that inspire for years to come. Learn more at pomoarts.ca/artoutside

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Responsibilities

Reporting directly to the Marketing Manager, the Festival Marketing Lead will provide the following services:    

Digital Marketing:‍

• Lead the development of the marketing strategy for Art Out Side 2027 to increase festival engagement and awareness by focusing on community-centered storytelling
• Execute the social media strategy by planning and curating a social media calendar, generating original content ideas, filming and editing content, designing graphics, and writing messaging tailored to the social media audience
• Maintain and update the Art Out Side webpage by uploading information about festival events and participating artists
• Track, analyze, and recommend actionable insights on the performance of the marketing strategy based on metrics and audience feedback
• Promote PoMoArts and Art Out Side values and core messages across digital communications channels
• Monitor social media comments and messages about the festival and foster a positive online community
• Coordinate media coverage of festival events

Public Relations and Community Outreach:‍

• Identify opportunities for increasing the reach of the festival through media campaigns, influencer marketing, user-generated content, outreach and partnerships with local organizations and businesses, and local promotional channels
• Support with developing and building media relations, including preparing and distributing press releases, and pitching stories to local media outlets and organizations
• Plan and coordinate media campaigns with potential influencers
• Ensure effective distribution of Art Out Side promotional materials through paid advertising and local media channels
• Assist with poster and flyer distribution to local community businesses and organizations
• Monitor festival’s media coverage to identify impacts and opportunities

Print Advertising and Graphic Design:‍

• Design promotional materials such as festival digital signage, banners, wayfinding signage, posters, festival flyers and other relevant assets for promoting the festival
• Ensure PoMoArts brand identity is consistent in the designs
• Capacity in physically moving, distributing, installing, and taking down Art Out Side signage (e.g. sandwich boards, banners, posters)

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Qualifications

• 2+ years of experience working in digital media, social media, marketing & communications, public relations, and other related fields
• Post-secondary degree in a related field is considered an asset
• Highly effective verbal, visual, and written communication skills with the ability to create impactful messages
• Demonstrated experience developing marketing strategies, creating engaging content, and strong knowledge of social media platforms and their current trends and practices
• Critical eye and strong attention to detail across multiple projects
• Self-starter with the ability to work both independently and collaboratively in a team environment
• Strong organization and time management skills with the proven ability to manage priorities and meet deadlines
• Experience with content management and analytics platforms (e.g. Meta Business Suite, Later), content editing tools (e.g. Adobe Creative Suite, Canva, CapCut), and Microsoft Office Suite
• Ability to work flexible hours, including occasional evenings and weekends as required for festival events
• Access to a personal vehicle and a valid driver’s license to travel between festival sites and support with transportation of marketing signage
• This position requires the completion of a successful criminal background check prior to commencing work

Assets:‍

• Knowledge of the local arts & culture scene and media outlets

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Why Join Us?

• A collaborative, inclusive, and supportive team environment
• Opportunities to grow professionally and shape arts education in a thriving community
• A role where your creativity and leadership will have a lasting impact

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How to Apply

Please submit your application to marketing@pomoarts.ca, according to the following guidelines:

• Required: Resume and Cover Letter in PDF format.  
• Supporting Materials: minimum 3 samples of work and/or marketing portfolio.
• Email Subject Line: “Application – Festival Marketing Lead"

Application Deadline: November 8 at 11:59 PM